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The Revival of Flood Affected Carpet Industry

During the floods of 2010, the carpet industry of District Layyah got totally destroyed. So a project called “Revival of Carpet Industry for Livelihood of Flood Affected People District Layyah” was carried to uplift this industry.

Objectives: To work for the revival of destroyed carpet industry due to flood for the sustainable livelihood of the target people who were directly using it as the primary source of income and support their dependents.

Beneficiaries: 750 families

Location: UC Kotla Haji Shah, Tehsil & District Layyah

Background: During the survey of flood-affected Union Council Kotla Haji Shah (District Layyah), it was explored that about 263 units of small-scale household carpet industry were destroyed due to flood and as a result, 1300 families who were depending for their livelihood on this industry went under severe financial and social stress.

During the floods, industry was affected in the following ways:

  1. Rooms in which these units were installed got destroyed
  2. Stored  raw material got destroyed
  3. Tools and equipment were lost
  4. The stock got destroyed

The affected people were also facing pressure from that parties/middleman who had paid them to prepare products and also the merchants from whom they had borrowed raw material. Keeping in mind the above findings there was an urgent need to launch a comprehensive project for revival of this industry so that the livelihood of these affected families could be ensured and they might come out of financial and social stress. Some families made their carpet units re-functional but in open air so there was the danger of deterioration of the quality of their product. In this situation, construction of carpet room was also needed.

Activities:

To address the need, the following were the major activities of the project:

  1. Complete need assessment survey
  2. Construction of carpet rooms
  3. Repairing/reinstallation of the machinery related to the industry.
  4. In-kind support to the affectees for the provision of raw material required to initiate the process of production as raw material for this industry was very costly and flood affectees were not in a position to purchase on their own.

Project Evaluation and Reporting

For the successful and transparent execution of the project, a committee of 10 persons comprising of technical experts of this industry and social activists from target Union Council was established which coordinated between the source and affected people by ensuring community participation and ultimately proved to be helpful for sustainability of the project. This committee was involved in all stages of the project.

In the 1st phase of this project, priority was given to the construction of carpet rooms. Initially, it was planned to distribute construction material of the 150 carpet rooms . This phase was completed in three months (Jan, 11-Mar, 11). Construction material of 50 rooms was distributed every month and monitoring was done for proper and effective use of the given material.

Outcomes:

This project addressed the needs and following outcomes were achieved:

  1. Sustainable livelihood of the concerned 750 families ensured
  2. Quality of the product was ensured to get the maximum price
  3. Reduction in financial and socio‑psychological stress of victims
  4. The chance of the affected people to be involved in illegal & immoral practices got minimized
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